Why do we choose the packaging we use?
As well as using the highest quality ingredients, Creative Allure Cosmetics use the highest quality containers also. Many sleekly designed labels catch the eyes of consumers, yet the cheap plastic container which is underneath the label can be extremely toxic. ‘Plastic leaching’ is a process in which toxins from plastic containers begin to be absorbed into the fluid inside the container. Awareness has become more prominent in recent years with elements such as Bis-phenol A (BPA) being removed from containers. A recent study claims most plastics release estrogen mimicking chemicals despite being BPA free.
Creative Allure Cosmetics believe that no such risks should be taken with container quality. Our high grade frosted amber glass bottles completely eradicate such problems and furthermore, they protect our serums from the dangers of light. This in turn keeps our serums fresher for longer, helping maintain the high quality of our serums throughout the duration of the expected use. Efficacy is another reason we use the materials which we use. For our So Luscious eyelash and eyebrow growth serum, we have opted to be leaders rather than the led in many ways. We move beyond the current paradigm of using the mascara type wand to apply our serum.
This was not just ‘to be’ unique, it was because we believe this is an inferior way to apply something to the roots of your hair follicles. The wand applicator results in a large portion of the serum being applied onto the lashes themselves. Our stainless steel roller ball means you can quickly and efficiently target your serum directly to where it is needed. This applicator also ensures a far more even distribution of the serum. When you pay for goods the last thing you want to be doing is wasting them